Protein World... because why not?

So I'm a bit late on the band wagon (coursework and all) but I thought I'd get in on the big Protein World discussion. It really is EVERYWHERE!!!

The first time I saw one of these ads just chilling on the tube all bright and yellow, I thought "DAYUM, this girl is fine!". The sexy smize, the perky boobs and that unbelievably teeny tiny waist- Renee Somerfield, a great body buuuut not the great body, there are so many others.

Now I don't have a problem with people getting fit for summer- let's be honest, every year 90% of girls decide to bless social media with pics and statuses about their 'beach bod progress'. If I have a real problem with the advert at all, it's that the brand were aiming to promote healthy body image and yet encourage consumers switch meals with pills... seems a bit silly really. I don't think that the advert would have had the same response if it had been an ad for a gym group for example. Protein World are saying "eat less, look sexy" which is what we really don't need in this day and age. 

You're lucky if you feel great in your body but I think it's important to remember that there are young girls who are still getting used to theirs. These girls are becoming more and more aware of what is seen as 'hot', especially with the growth of social media, and some will do anything to reach a body shape that sometimes just isn't possible.

If you feel great as a size 16, that's a beautiful thing. If you feel great as a size 6, that's also a beautiful thing, the same goes for muscley girls, girls with wobbly thighs or girls in the ittie bitty titty committee. Seriously I think we should all stop watching measurements and just do you. Don't put down a woman in an ad to feel better about yourself but don't put a woman in the ad and declare her as the only IDEAL body.

Ma bae Cara, the stunning Denise Bidot and badass ballerina, Misty Copeland

All in all, I just want to say #MealsNotPills

Stay beautiful (because YOU ARE)

Broke BB x